SNHU's yearly commencement is a big deal. To create an experience students would never forget, Media Services was put in charge of designing the stage, lighting, and media assets.
Creating a brand for Commencement requires creating a logo that can scale across video, web, and print. Additionally, different brands were considered for online students,
An example of a SNHU Commencement Logo concept utilizing spacing blocks and fonts based on the official SNHU brand guidelines.
Different ideas utilizing the SNHU 2018 seal and quill, the full SNHU word mark, and a vertical-style logo utilizing the seal. These options were discarded because, while they might work on one type of medium (web, film, and print, respectively), they would not scale.
The final logo, which is more minimal and scales across web, film, and print, and can be targeted for on-campus graduates and online graduates.
I was assigned the task of creating a graphics package that would give a "million dollar" experience. Inspiration for the style came from various award shows in order to give a regal, premium experience to help visualize the effort students put into earning all they worked for and accomplished.
In order to identify the speakers and presenters, I created a motion graphics template that could scale to any name or description length. These videos were then composited onto the live footage.
https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2740d31e-5f27-46d4-b8c5-a724e2e2822e/DR._PAUL_J._LEBLANC.mp4